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Texas sues five TV makers over screen-tracking for phone ads

The suit targets automatic content recognition, which links TV viewing to ads shown on phones.

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This brief comes from Tech Twitter’s edited headlines. The posts below are the sources grouped with the story; statements in them belong to their authors.

Aakash GuptaLead source
Texas says your TV takes a picture of your screen twice a second. That's probably why your phone keeps showing you ads for stuff you only ever watched on the TV. The state sued Samsung, LG, Sony, Hisense and TCL over it last December. The tech is called automatic content recognition, or ACR. Every half second, the TV grabs whatever is on the screen, turns it into a fingerprint, and matches it against a giant library of shows and commercials. It doesn't care where the picture comes from. Cable, your PS5, the laptop you plugged in over HDMI to show your parents vacation photos all get read the same way. Getting that onto your phone is the clever part, and it runs through your Wi-Fi. Your TV and your phone share the same internet connection, so to an ad company they look like they live in…
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How the headline evolved

  1. Texas sues five TV makers over screen-tracking for phone ads

  2. Texas sues Samsung, LG, Sony, Hisense and TCL over TV screen tracking

  3. Texas sues Samsung, LG, Sony, Hisense and TCL over TV tracking

  4. Texas sues Samsung, LG, Sony, Hisense and TCL over TV tracking

  5. Texas sues Samsung, LG, Sony, Hisense and TCL over TV tracking

  6. Texas sues Samsung, LG, Sony, Hisense and TCL over TV screen tracking

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