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Meta launches Muse personal AI agent inside the OS

Announced at Meta Connect, Muse runs directly in the operating system with no menus or button hunting.

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MetaLead source
meet Muse, your personal AI agent. it gets to know you and your goals, works across different parts of your life, and gives you back the time where you want it. built with privacy and security from day one. #MetaConnect
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Muse and Instinct have set the price for consumer personal assistants: free. Costs are high right now. They’ll come down substantially, but these products will still require a LOT of capital and time before they come anywhere near break even. Feels like a very hard category for startups without enormous balance sheets. Meta, OpenAI, Google, etc. can subsidize heavy usage for years while waiting for costs to fall and monetization to emerge. Most startups can’t. I won’t be surprised to see Instinct raise more money in the near future if they scale- they’ll need to! In consumer agents, having the best product may not be enough. You may also need the ability to lose a lot of money per user for a long time. There are verticals with enough economics to subsidize the agent (financial services,…
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no menus. no searching for the right button. just say what you want. Muse is built directly into the operating system, making personal AI part of the experience.
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